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Sigma Sport Signs Up to Headline Sportive Series

by Holly Blades

UK Cycling Events (UKCE) has joined forces with online cycling and triathlon retailer, Sigma Sports, to launch a new 2018 cycling series featuring some of the UK's most popular sportive rides. 

Bookings are now live for the Sigma Sports Challenge Series, comprising 10 road events across the UK. 

The series brings together some of the most established Cycling Weekly Sportive Series rides, including the sell-out Wiltshire Wildcat and Ripon Revolution, with the addition of two events from last year’s popular UK Cycling Events Series. 

It includes the Cobbler Classic on Saturday 9 June, taking in the east midlands’ beautiful rolling countryside surrounding Northampton, and the West Coast Classic starting from Preston on Sunday 1 July. Riders can experience the best of the north west coast with the option to tuck into free fish and chips after a hard day in the saddle. 

Ian Whittingham, Managing Director at Sigma Sports, an online cycling and triathlon retailer with a flagship store in Kingston-upon-Thames catering for all abilities, said: "We're excited to partner with UK Cycling Events and it's great to be a part of such a popular and well known series of events. 

“We're busy bringing the high-quality, in-store, service you'd expect from Sigma Sports to our online offering, and this is a great chance for us to get out there and meet enthusiastic cyclists from all over the UK." 

The series kicks off on Sunday, 11 March with the Wiltshire Wildcat. All ten events will feature an epic, standard or short route, and will be fully supported mechanically and medically. Riders can also expect fully stocked feed stations, well signed routes, route marshalling, and a finisher medal. Booking can be made via ukcyclingevents.co.uk 

Natalie Hicks, Head of UK Cycling Events said: “We’re proud to deliver the very best event experiences for our participants and this means working with trusted brands like Sigma Sports. 

“With their backing, this will be a really exciting series packed with some of our most established events and by pulling them under one banner, they’re set to be even bigger and better.”

Riders can also expect fully stocked feed stations, well signed routes, route marshalling, and a finisher medal. Booking can be made via ukcyclingevents.co.uk 





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