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Save £50pp on Cyclothon UK Team Registration

by Adam Tranter

Following the huge success of the inaugural event, Cyclothon UK returns to Brands Hatch on Thursday 13 September 2012. Cyclothon UK is a team relay, road cycling endurance race round the legendary Grand Prix Circuit. Teams of 4-8ppl are invited to challenge themselves and each other in a relay event of 8 or 12 hours of road cycling endurance around the track.

Cyclothon UK differs from many sportives and endurance challenges in that it provides an added level of quality, comfort and luxury for the more discerning rider. Cyclothon UK was devised by former England and Bath Rugby prop forward Victor Ubogu, and his sports and hospitality company, VU Ltd. Talking about the event, Ubogu said: "We're all getting older and enjoy our comforts and it's not enough to sit on the floor and eat a soggy sandwich at a rest stop. I wanted to provide the same level of quality and style we apply to all the VU Ltd hospitality events. So utilising the superb facilities at Brands Hatch, riders will enjoy hearty catering throughout the day, complimentary massages, excellent entertainment, comfortable seating areas, hot showers, WIFI access, plenty of cake and even a refreshing beer at the finish."

But don't expect all these indulgencies to get in the way of a fierce battle on the track. Teams from Schwalbe, Rose Bikes, Nintendo, Sega and Bike Radar will be going head to head and sporting celebrities are lining up for the challenge too.

Phil de Glanville, who captained England Rugby in 1996 is skipper of Team Bulldogs and along with team mates Rory Underwood, Ian Hunter, Jon Sleightholme, and Jon Callard have thrown down the gauntlet to other sporting challengers. Victor Ubogu, Mark Regan, Nigel Redman, Craig Chalmers, Colin Charvis and David Hilton will be racing, as well as Olympic skier and avid cyclist Graham Bell. De Glanville reveals their secret weapon: "We will be training very hard, and now that we have Sleights on board we will all get in the slipstream of his nose and will be hard to beat..."

Brands Hatch is the official training circuit for Team GB cyclists and the official venue of the London 2012 Paralympic Road Cycling event. The opportunity to cycle on this iconic track is rare in itself and the comfort and services offered to the riders throughout the day was a pleasant surprise to many of the challengers at the 2011 event. John Cooney of Ernst & Young commented: "The catering, the bonhomie amongst the teams, the friendliness of the rugby players, the fantastic and seamless organisation, and of course Victor's backside in lycra all made it a very memorable did winning some quite special prizes!"

The prizes awarded were an exciting surprise to many contestants last year as winners walked away with custom designed Rose Bikes, Bike vouchers and Nintendo products. In 2012, category winners will again be rewarded with bikes and accessories from Rose, Hotlines and Schwalbe or a luxury European cycling holiday courtesy of Love Velo.

Already supporting the event are returning sponsors Rose Bikes, Scimitar Sports Clothing, Hotlines Europe and Schwalbe tyres. Dairy Crest, Artemis and Love Velo are new partners this year and several negotiations are currently in place for a title sponsor. Dave Taylor, Marketing Director of Schwalbe said about their involvement: "Schwalbe are delighted to be tyre sponsor for Cyclothon 2012. We believe that our road tyres are the best in the world and where better to showcase them than at one of Britain's best loved race venues and have them tested by some of the toughest athletes in the UK!"

Save 20% on Cyclothon UK Team Registration!  Enter your team of 4-8 riders in Cyclothon UK before February 29th, 2012 and receive savings of 20% off the registration fee! Call the Cyclothon Team on 0871 871 5300 and be sure to quote 'Cyclosport' to receive your discount. A solo rider can also enter at the special rate of £150+VAT.

For more details visit or follow updates on twitter @cyclothonuk 

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