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Ballot Registration for Prudential RideLondon 2017 Opens Today

by Holly Blades

The Mayor of London's 2017 Prudential RideLondon festival of cycling will take place over the weekend of 28-30 July 2017 with the 100-mile sportive on Sunday 30 July. The exact routes will be confirmed following the full review of this year's event.

The online registration system for the ballot for places in the 2017 Prudential RideLondon-Surrey 100 opens today at www.PrudentialRideLondon.co.uk. The registration system will remain open until Friday 6 January 2017 or until 80,000 registrations have been received; whichever is the earlier. 


This year, there is an additional opportunity offered within the ballot. Following the success of the powerful and inspiring documentary Fixing Dad, which followed two sons as they helped their father change his lifestyle to reverse his type 2 diabetes, the Whitington family is now offering to help mentor other families in the 2017 Prudential RideLondon Fixing Challenge.

Riders entering the ballot for the 2017 Prudential RideLondon-Surrey 100 will have the option to enter the Fixing Challenge and up to four riders will be selected to work with the Whitingtons during their preparations for the 100 mile ride on Sunday 30 July 2017.

"In 2017, we could be Fixing Mum, Fixing Dad, Fixing your brother, sister, friend or Fixing you," says Anthony Whitington. "We know how committing to a challenge like this can make a profound and permanent difference to your health and lifestyle and we would love to help other families achieve what our family has done."


Anthony and Ian - together with Dad Geoff - will work with the winners to support their training and advise on diet and other lifestyle changes, supported by appropriate experts in the field. They will film the progress of the Fixing Challenge riders which will feature on BBC Get Inspired and the BBC's coverage of Prudential RideLondon 2017.

"Fixing Dad could be the story of millions of families in the UK today," says Hugh Brasher, Event Director of Prudential RideLondon. "It's a very human and truly inspirational film with the laughter, tears and arguments of family life which we all know well.


"Poor eating habits and sedentary lifestyle are two of the root causes of the global obesity crisis. In the UK alone, diet-related type 2 diabetes causes hundreds of thousands of premature deaths and treating the condition places a huge burden on the NHS.

"The Fixing Challenge offers four families the chance to transform their lives with the help of the Whitington brothers and, on the way, will create more inspirational films to help other families. We are proud to support this."

The entry fee for UK participants in the Prudential RideLondon-Surrey 100 will again be £58.00. The online registration system for the ballot for places in the Prudential RideLondon-Surrey 46 will open on 1 March 2017.





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