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Eroica Britannia to Support Action Medical Research for Second Year

by Holly Blades

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Children's charity Action Medical Research is delighted to be teaming up with Eroica Britannia once again as the festival prepares for its fourth edition.
Eroica Britannia 2017 will take place from 16-18 June in the heart of the Peak District with music, glorious vintage, shopping, food, drink, camping and cycling.

Action Medical Research will be the official charity partner for the second year running for the three-day event at Friden Grange, Newhaven, which combines a stunning ride on vintage bikes with a celebration of the best of Great British.

Last year more than 40,000 people travelled to join the Great British Adventure, including Action supporter Chris Boardman MBE who helped to start the 'World's Most Handsome Bike Ride', a three-route tour of the region on pre-1987 bikes which riders tackled in outfits as handsome as their well-polished cycles.

"One of the beauties of being an ambassador for Action Medical Research - apart from the satisfaction of aiding a very worthy cause - is being brought into contact with weird and wonderful activities. This is exactly what happened last summer when I was asked to take part in Eroica Britannia, a vintage bike rally to be held in the lush hills of the Peak District," he says.

"I ride sportive events regularly so I thought I knew what to expect: hundreds of men in lycra battering around the countryside trying to beat each other without looking as if that's what they were doing. I thought this would be the same, just on old bikes... I couldn't have been more wrong!"

He adds: "The whole experience was a step back in time to a possibly mythical civilised era where ladies and gentleman explored the countryside in stately style. No one is timed in the Eroica Britannia; that would be uncouth - the only prize on offer is for the last rider over the line."

Action Medical Research's association with Eroica Britannia highlights its passion for all things cycling; the children's charity is known for its cycling events, including the RIDE100 series of one-day bike rides that take place in fantastic cycling locations across the UK and its popular London to Paris tour.

"The pedal power of the thousands of riders who cycle for Action every year contributes more than £1 million every year to our vital work," says David Graham, Action Medical Research's Head of Community Fundraising. 

"We can't wait to return to Eroica Britannia next year and invite festivalgoers and vintage cyclists to support Action Medical Research by adding a small donation towards our fight for little lives as they purchase festival tickets."

Since Action Medical Research began in 1952, it has spent more than £115 million helping support some amazing medical breakthroughs that have helped save thousands of children's lives and changed many more. Some of the work it previously supported is now commonplace in medical care, such as the vaccines for polio and rubella, the use of ultrasound scanning in pregnancy and the importance of taking folic acid before and during pregnancy to prevent spina bifida.

It is currently funding research into premature birth, meningitis, Down syndrome and epilepsy, as well as some rare and distressing conditions that severely affect children.

For more details on Action Medical Research and Eroica Britannia, please visit

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