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Rouleur Classic is Set to Return in November 2016 at a Brand New Venue

by Holly Blades

GB Flag

Victoria House, the neoclassical landmark in Bloomsbury Square is a stunning location and will play host to an amazing experience over 3 days. Being just a five minute walk from Holborn tube station, the Rouleur Classic is more accessible than ever.

The most premium marques in cycling are set to attend with brands including Colnago, Campagnolo, Castelli, ZIPP and Lightweight, Specialized, Cervelo and Scott confirmed. 40 brands are set to display the best of their collections featuring a combination of bespoke finishes, new products, classic bikes, and the very latest in bike design and tech.

Rouleur Classic are delighted to be partnering with ASO, RCS and Unipublic, organisers of the three Grand Tours. The Tour de France, Giro d'Italia and Vuelta a España will be taking over the Thursday, Friday and Saturday sessions respectively, creating three days of celebration featuring content themed around the biggest races on earth every day.

Each of the three days will commemorate cycling's most historic moments at its greatest races, preview the routes for 2017 while current pros and pundits will look forward to how they see the races playing out next year.  

Following on from last year's success, the 2016 Rouleur Classic will once again present a stellar line-up of guests. Tour de France Race Director Christian Prudhomme, Storck's Jan Ullrich and Eurosport's Sean Kelly are amongst the greats of cycling currently confirmed - with plenty more to be announced over the coming months.

For those who like a bit of nostalgia, Rouleur Classic will have an exclusive showcase of Sean Kelly's memorabilia collection on display, featuring trophies, bikes, jerseys and medals from his illustrious career, which, amongst others, included two Paris-Roubaix wins, an overall win at La Vuelta and four Green Jerseys. 

Prendas will also be showcasing a collection of incredible jerseys and Team Sky photographer, Scott Mitchell, will be curating a Team Sky gallery. This is a truly unique experience not to be missed.

Dimension Data Chef, Hannah Grant will be returning to the event alongside Team Sky's Chef Henrik Orre. The pair will be hosting regular cooking demonstrations, offering nutritional advice and chatting with visitors about how to fuel your body correctly.

Bruce Sandell, Managing Director at Rouleur said, "We are really excited to be returning with the Rouleur Classic in 2016.  Our new venue, Victoria House promises even better transport links and some fantastic acoustics for our theatre area. It was great to see the idea come to fruition last year and have the event recognised with an AEO Award for Best Consumer Trade Show Launch, but without hesitation, this year will be even better."

The Rouleur Classic 2016 takes place between November 3-5 at Victoria House, London. Extremely limited Super Early Bird tickets start from £25 and are available to buy now from

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