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Vélo Birmingham Announces Ribble Cycles as Bike Partner

by Holly Blades

Vélo Birmingham has today announced Ribble Cycles as official bike partner. The 15,000 rider 100-mile closed road sportive - which starts and finishes in the heart of Birmingham city centre - is partnering with the Preston-based bike manufacturer and online retailer.

Organised by CSM Active, a division of CSM Sport & Entertainment, Vélo Birmingham will take place on Sunday 24th September 2017.

The announcement follows the opening of Ribble's flagship showroom in Birmingham's Mailbox shopping centre earlier in the year, where customers can see Ribble's award winning online-only bikes up close and personal.

The partnership highlights the significant investment in cycling in the West Midlands made by Ribble Cycles, various local councils and businesses who all see the shared value in promoting cycling as a mode of transport, leisure and sport.

Vélo Birmingham will support and raise awareness of these efforts as well as Birmingham City Council's endeavour to improve cycling in Birmingham. The event is one of just a handful of closed road cyclosportives and provides a rare opportunity for cyclists to ride on traffic-free roads.

Jon Owen, CEO of Ribble Cycles said: "With the investment in cycling infrastructure from Birmingham City Council and the Department for Transport, Birmingham is well on the way to becoming a major hub for cycling in the UK so we're really excited to be part of the inaugural Vélo Birmingham. This celebration of cycling is set to be a superb showcase for the region and a great opportunity for us to engage with our customers and the wider cycling community on the ground."

Jon Ridgeon, Executive Chairman of organisers CSM Active, said: "Ribble Cycles' vision to improve the cycling experience of their customers sits perfectly alongside what we are trying to achieve at Vélo Birmingham. Combined with Ribble's investment in cycling in Birmingham including its flagship showroom in Birmingham's Mailbox, Ribble is the ideal partner for Vélo Birmingham and we're looking forward to working together."

For more information about Vélo Birmingham, please visit
For more information about Ribble Cycles, please visit

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