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Etixx Announced as Sports Nutrition Sponsor of the Mallorca 312

by Nick Gregory

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Belgian sports nutrition brand, Etixx will provide the energy products for the feed stations on the Mallorca312-Giant-Taiwan.

This is the latest in a long list of announcements from the organisers of the event, which keeps growing not only in the number of participants but also in terms of international recognition and prestige. 

A big factor behind this has been the engagement of new sponsors, including some of the leading brands in the cycling market. The Belgian brand joins the Mallorca312 - Giant - Taiwan as official supplier of the energy products at the feed stations along the 312 kilometer long route. 

With this agreement, Etixx completes its mission to engage with the sport at all levels, from the amateur riders of the Mallorca312 to the forefront of the professional peloton with Etixx-Quick-Step, the team of Tom Boonen and Mark Cavendish. Etixx also supports the French football team Lille OSC. 

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Etixx was founded in 2009 and from the very beginning was set up as a company dedicated to the nutritional support of athletes at all levels. To that end, the company created a wide range of sophisticated nutritional products and supplements suited to the needs of professionals and amateurs alike. 

The Mallorca312 is one of the biggest cycling challenges worldwide. Its 312 kilometer route around the island of Mallorca contains more than 4,300m of climbing, making it a truly unique event. Despite its challenging nature, the Mallorca312 is characterised by a relaxed and friendly atmosphere, and also by its contribution to charity (UNICEF). Cyclosport rated it is one of the Top 5 Overseas Sportives last year. 

For more information visit www.mallorca312.com.





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