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Giant and Taiwan Extend Title Sponsorship of Mallorca 312

by Nick Gregory

ES Flag

Leading bike manufacturer, Giant, and Taiwan, the Pacific island at the forefront of bicycle manufacturing, have both renewed their commitment to the Mallorca 312 sportive by extending their title sponsorship of the event to include its seventh edition. 

In 2015 Giant and Taiwan decided to join forces with the Mallorca 312 as title co-sponsors of the event, renaming it as Mallorca312 - Giant - Taiwan. Thanks to the event's international prestige and promotion, the agreement, initially signed for one year, has now been renewed by both sponsors. 

Furthermore, Giant have confirmed their involvement with the event until 2018 via their brand Liv, the first cycling brand exclusively dedicated to women. 

"We sponsor the event because it fits in both brand´s mission and spirits. Giant: push your limits and Liv: Liv Beyond", said Violet Liu, Giant's marketing manager. 

"It´s great for Giant to support an event that can gather cyclists to challenge themselves, experience on bike the beauty of a destination like Mallorca and most importantly, enjoy all the joy this cycling experience offers them." 


"The Taiwan Tourism Bureau is happy to support the Mallorca 312 because cycling is also an important activity for Taiwan residents and visitors," declared Mr Wang, Director of the Taiwan Tourism Bureau. 

"Both Mallorca and Taiwan are destinations that can be explored by bike in a spectacular way, and we are happy to sponsor an event that brings together like-minded people to enjoy the beautiful island of Mallorca on two wheels." 

The continuance of both sponsors brings confidence and stability to the event, and at the same time works as an incentive to ensure the sustained levels of growth continue in the years to come. 

The support of these big names also further enhances the Mallorca 312's already substantial international prestige and popularity, as evidenced by the fact that all 4,000 places for the 2016 event sold out in under four weeks. 

The seventh edition of the Mallorca312 - Giant - Taiwan will take place on the 30th April 2016 when 4,000 participants will take on the challenge of riding the 312km around the island of Mallorca. 

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