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Prudential Become RideLondon Headline Sponsor + Route News

by Henry Peacock

A key Olympic and Paralympic legacy event RideLondon has today announced that the headline sponsor will be Prudential, the UK's largest insurance group.


London Mayor Boris Johnson and double Olympic Gold Medalist Laura Trott made the announcement. Prudential RideLondon is set over two days with four separate events, heralding the largest ever mass participation cycling event to be held in the UK. The professional races will also attract the world's top cycling preofessionals.
 To be held on 3-4 August 2013 the festival is expected to give a major boost to the number of active cyclists in the UK, while attracting hundreds of thousands of visitors to London and Surrey.
The exciting events will also help encourage people of all ages and abilities to take to two wheels. Children and families are encouraged to get involved via the FreeCycle event, an eight-mile mass-participation ride that is free to enter and open to everyone.
The cyclosportive event the RideLondon 100 will appeal to Cyclosport readers the most, the route will match that of the professional Classic race that the professionals will ride. With a potential 18,000 taking to the roads of London and Surrey for the event it will be a brilliant event to take part in. Starting in the Queen Elizabeth Olympic Park, the routes pass many of London's iconic landmarks, before passing through Richmond Park and out into the stunning Surrey Hills - including the testing climbs and undulating terrain of Box Hill and Leith Hill- and then returning to finish in the heart of the capital on The Mall in true Olympic style.

Commenting on today's announcement, the Mayor of London, Boris Johnson said: "Following the superhuman efforts of our Team GB cyclists last year, thousands of cycling enthusiasts, both experienced and amateur, riding a fantastic route through the streets of our fine city is surely a fitting legacy. I am delighted that six months on from Laura Trott's breathtaking gold in the Omnium we are in a position to announce the routes and title sponsor. Prudential RideLondon is sure to become one of the world's top cycling events, the countdown to the start of the event begins now!"

ride london 100
Cyclosportive And Classic Road Race Routes

The Prudential RideLondon-Surrey 100 to be held on Sunday 4 August. Open to amateur and club riders, this 100-mile event attracted over 55,000 registrants who will find out from today if they have been successful in securing a place. Those that haven't may still be able to take part through one of the many charities with guaranteed entries, or teams of four (men, women or mixed) from the same organisation can enter the Business Relay, where each team member will ride around 25 miles. Details of charity places and the Business Relay are on the Prudential RideLondon website.

Watch the Prudential RideLondon preview video here:

Highlights of the Prudential RideLondon festival and live coverage of the Prudential RideLondon-Surrey Classic will be shown on BBC TV. An international promotional campaign will attract hundreds of thousands of spectators, global TV audiences and substantial economic benefits. It will also provide a long-term source of income for investment into improving conditions for cycling in London and into other cycling initiatives.

For more information and entry to events: