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New Closed Road Etape Mercia Launched By Dame Sarah Storey

by Henry Peacock

After an incredible year for cycling in 2012 and participation and interest at an all time high, Great Britain's most decorated Paralympian and first cycling Dame, Sarah Storey, today launched the new Marie Curie Cancer Care Etape Mercia.

The Marie Cure Cancer Care Etape Series is run by IMG Challenger World, with riders of their Etape Series enjoying closed roads, excellent support and awe inspiring routes. The demand for places on the sister event Etape Caledonia is so high that it sells out in minutes.

dame storey
Dame Storey Launched The New Event

This new event is designed to complement existing Etape Series events, Etape Caledonia and Etape Pennines, by offering a 69 mile entry level challenge on safe, closed roads with breathtaking views in the West Cheshire countryside.

Taking place on 18th August 2013, Etape Mercia is delighted to have Dame Sarah as its ambassador.  Local to the Cheshire area, Sarah knows the route which starts and finishes at Oulton Park race circuit well, as she used many of the roads in training on her build up to winning her haul of gold medals at the London Paralympic games.

"I am extremely pleased to launch the Marie Curie Cancer Care Etape Mercia as event ambassador.  This event is the little brother in the Etape Series and I hope it will encourage many participants to get on their bikes and take on the 69 mile challenge," said Dame Sarah Storey DBE, who launched the event at Beeston Castle. 

"The route is spectacular taking in some of the fantastic Cheshire lanes and gives riders amazing views around the countryside of this beautiful county. Riders will definitely enjoy this 69 mile challenge and being able to start and finish with a lap of Oulton Park makes it stand out as a really superb ride."

Over 3,500 cyclists will be able to compete in the sportive, which starts and finishes at Oulton Race Track (used by the British Superbike Championship) and takes in some of the county's best-known sites, such as Beeston Castle, Little Switzerland, Delamere Forest, Shropshire Union Canal and the Cheshire Ridge.

The event will partner with Marie Curie Cancer Care. The Etape Series has been instrumental in encouraging participants to raise well in excess of £1.5million for charity over its seven year history, organisers IMG say. 

Participants can register their interest now at and general entries open on the 29th January.

The closed road event will cost £63 to enter, however no part of the entry fee goes directly to charity. But 400 free charity pledge places will be available to those willing to raise money for Marie Curie Cancer Care.

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1 Comment

13th January 2013 9:17am wrote:

Yep, very dodgy.