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New Routes and New Sponsor for ADRIA Motion in Mercia Sportive 2016

by Nick Gregory

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Entries are now open for the new-look ADRIA Motion in Mercia Sportive organised by KILOTOGO. The sportive now forms part of a huge weekend of activities brought to you by new sponsors, ADRIA - makers of top quality caravans and motorhomes. 

The three routes have been redeveloped for 2016 to showcase just how the Mercia region got the world in motion. One of the routes forms part of KILOTOGO's ULTRA series and includes some stunning climbs. 

Weston Park stately home in Shropshire will provide a beautiful backdrop for the event, with more on offer this year courtesy of Experience Freedom. 

As well as the opportunity for a leisurely stroll around the fabulous estate, there will be an event village around the start/finish line open to riders and spectators to attend with fun activities for all the family, food and drink plus a craft fair. ADRIA will also have a selection of their motorhomes and caravans on show. 



KILOTOGO are currently offering an early-bird discount of 10% to anyone who signs up during January. Simply apply the voucher code: 16-adria-experience-freedom to your basket before you pay. 

Ancient Mercia was an early Anglo-Saxon kingdom ruled over by King Wulfhere - hence the name Wolverhampton. The industrial revolution rolled out in a number of places, but modern Mercia can pretty much claim to be the catalyst. Taking in the UNESCO World Heritage site of Ironbridge, where the process of smelting iron with coke was perfected, it's where the modern industrial world got in motion. 

Simon Thomson, Director of KILOTOGO, said: "Motion in Mercia is a truly unique ride. The route takes in some of England's most breath-taking scenery including Cannock Chase, the Severn Valley and Ironbridge."  

Cyclosport's Sean Lacey reviewed the event for us in 2013:  

"Organisation was slick as always, with plenty of pre-event communication and the timing sticker and rider number being mailed out in advance... The not too tough route was well suited to an early season ride and although biased, Shropshire and Staffordshire offers some of the best scenery and riding around. Give this one a go next year." 

For more information and sign up visit

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