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Cycletta Partners with Specialized for 2012

by Adam Tranter

Participate Sport; the promoters of the women's only bike series, Cycletta, are very pleased to announce Specialized as their new bike sponsor. Launched in 2011, Cycletta events are supported by Olympic Gold Medallist Victoria Pendleton, amongst others. Their events are dedicated to bringing women into the enjoyable world of cycling, at any level, either to raise money for charity or simply to have a fun day out.

Specialized will work closely with Participate to ensure that women taking part are ready for the event. Advice on best gear for this type of riding and how to get ready for the distance will be on the Cycletta website prior to the event and a team from Specialized will be on hand at the events to check participants bike set up, such as tyre pressure and saddle height adjustment. 

A comfortable bike, which fits the rider, is one of the most important parts of enjoyable cycling, and as one of the leading brands for female cyclists of all abilities Specialized are best placed to provide advice and tips to Cycletta participants.


Nick Rusling, CEO of Participate said "We are delighted to have formed a partnership with such a credible and well-known bike brand as Specialized. They have a great and affordable range to suit all right from entry-level right through to elite level cyclists. This is ideal for Cycletta who are tailored and made for all females, of all ability levels. Cycletta are all about getting involved, and encouraging cycling as a way to get fit and enjoy the outdoors!

"What better way to share our passion for the sport than cycling through the beautiful English countryside with new comers and veteran cyclists alike. Specialized are delighted to sponsor the 6 women's only events Cycletta are organising this year and we can't wait to be there, meet the riders, help them with their bike and ride alongside them on the day." 

The 2012 series of events are set to take place in Bedfordshire, Wiltshire, Warwickshire, Brighton, Cheshire and The New Forest and with the first event taking place on 13th May this year. 

Macmillan Cancer Support are the official charity of Cycletta and participants are encouraged to join 'Team Macmillan' and fundraise to help support the thousands of people affected by cancer in the UK. 

To enter or for more information, please go to: www.cycletta.co.uk/event-info.aspx Or for more information on Specialized's range of bicycles, go to: www.specialized.com