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High5 Joins NSPCC Tour of England Series as Official Hydration Partner

by Nick Gregory

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With less than three weeks to go until the start of the first NSPCC Tour of England event of the summer, the sportive series has announced that British sports nutrition brand High5 will be fuelling riders across all three tours after becoming the Official Liquid Fuel & Hydration partner for each of this summer's rides.

Riders will be able to enjoy some of the most innovative and professional energy products available, helping to improve the rider experience and to add to the professional atmosphere of the events where every aspect of the ride is accounted for.

"Adding High5 to our already impressive list of partners for 2015 and beyond is another strong step forward for the series and we're proud to be able to provide our riders with the best products on the market," explained Richard King, director of the event's organisers Ride2Raise. 

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"Riders will receive a selection of gels and drinks at the start of each ride to keep them fuelled and will then top up their energy levels along the way either at the Hub stops along the routes or with the help of the domestiques and team cars on the road to pass up bottles and gels. We want to make our riders feel like pros and High5 bring the pro attitude to our nutrition."

All riders on each of the three tours will have access to a range of gels, energy drinks, and recovery drinks to help the legs recuperate after a tough day in the saddle.

"We are excited to be supporting the NSPCC Tour of England events, given their approach to offering the ultimate pro rider experience," said High5 Events Coordinator, Andrew Rutherford. "High5 is a UK company run by athletes, combining our practical no-nonsense approach with the latest developments in sports science, meaning you will not just finish the event but feel stronger and enjoy your ride more so you can finish like a pro as well."

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High5 join Energy Bar partner 9bar on the nutritional support, with Dr Bike, CTC's qualified mechanics service, recently confirming that they will once again serve as Official Mechanical Support for each event. 

Other partners of the NSPCC Tour of England include Scimitar Sports (Official Clothing Partner) Lookers Škoda Guildford (Official Logistics Partner) FBR, Ginger & French and Motive8 (sponsors of the time trial sections) and Just Pedal (Official Training Partner).

Entry for the opening event of the series, NSPCC Tour of the South East is soon closing, so sign up now if you want to be on the start line.

For more information visit http://www.tourofengland.co.uk/tours/tour-of-the-south-east/ and follow NSPCC Tour of England on Twitter and Facebook.





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