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Olympic Medallist Emma Pooley to Start Second Pedal Norfolk Cycling Festival

by Nick Gregory

GB Flag

Olympic silver medallist Emma Pooley is set to launch the second Pedal Norfolk cycling festival which takes place over the first May Bank Holiday weekend at the historic Holkham Estate. 

The event, now in its second year, features eight Sportives across stunning Norfolk countryside, offering 20, 50 and 100 miles rides on Saturday and Sunday, plus two additional 20 and 50 mile Sportives on Monday - a total of 250 miles for hardcore riders. Registration is now live at


Pooley will get the event underway on Saturday 3rd May, and will participate in the Sportives before sharing insights into her career, training and riding at a question and answer session with participants on Saturday evening. 

Based at the Holkham Estate - one of Pedal Norfolk's sponsors - Pedal Norfolk participants can enjoy luxury camping throughout the weekend on the lawn facing the Hall and enjoy an array of family-oriented activities and entertainment. 


"Pedal Norfolk offers a unique environment," says event organiser Peter Flett. "Ardent road cyclists can challenge themselves with a variety of distances and routes and get to enjoy time with family and friends between rides - or choose to ride together over different distances. 

"We have an amazing array of entertainers, kids activities including mountain and bmx rides, plus the glorious Holkham Estate to explore over four fabulous days. This is definitely an event not to be missed if you are passionate about cycling and looking for a superb Bank Holiday weekend - it's the stuff great family memories are made of." 

Additionally, for the first time, the event will feature food stands from Norwich's Feast On The Street co-operative, serving a wide range of high quality and nutritious menu choices. Event sponsor Adnams will host a pop-up bar and chill out zone for riders and their families to enjoy a celebratory drink and relax after their rides. 


Also on show will be equipment suppliers including event organiser Fatbirds, Merida, SRAM, Shimano, Look, Campagnolo, Van Nicholas, Lynskey and Purple Harry who will be exhibiting the latest gear and offering advice. 

Along with sponsors Adnams, North Norfolk District Council, Leathes Prior, Tyrrells, Handelsbanken, Emerald Crops and Purple Chilli Events, the event will be supported for the first time by Prostate Cancer UK.

The event video can be seen below:

For more information about the event, visit

For more details about Fatbirds - the cycle shop who help organise the event - visit