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London to Land's End 24 - Charity challenge

14/06/2014 - London to Land's End - Sportive

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The Ride

310 miles in 24hrs - stretching through the South of Britain - the route is broken down into  7 stages of approximately 40 / 45 miles each, with rest stops at the end of each leg to take on food and drink supplied by a specialist catering team, and sort any repairs to bike and body!

  • Non-stop challenge - through day & night. 24 hr 'target' time 
  • Fully supported - snack stops, hot meals, signage, mechanics, medics & support vehicles
  • Return bike transport to London included
  • Optional coach return service to London - to meet your bike for collection
  • Shuttle service to Penzance available
  • London training ride and briefing for all riders in May'14 - get to know your team mates & us! 


Start: Richmond, SW London, 9.00 hrs Saturday, 14 June 

Finish: Land's End, Cornwall - Sunday morning - 24 hours or so later!

Miles: 310 over 7 stages

Total Ascent / Climbing: 4,200 metres 

Estimated field of riders: 300+


We have 4 years experience of operating successful 24 hr road challenges - and we know the right ingredients to get you across the finish line on target. You'll need your bike, a helmet, and some fuel in those legs - we'll bring the support to get you there...

  • Rest stops every 40/45 miles - including snacks, water, gels & energy drinks 
  • Food supplied at all rest stops - hot food stops for lunch & dinner
  • A celebratory brunch at Land's End
  • Pace riders, support guides and back marker helpers 
  • Full support teams - mechanics & medics
  • Day bag transfers to each rest stop - (for your clothing, snacks, supplies)
  • Rest & recovery buses - if you need to sit out a stage
  • Back-up vehicles & bike transport for retirees
  • Rider timing, route maps, GPX files 
  • Training advice & pre-event support - plus a dedicated team to answer your questions!

Joining The Ride

Sign up to the challenge online with an initial Registration Fee of £99 to secure your place on the event, then choose either:

Fundraising For Charity

  • A minimum £375 fundraising commitment for the charity of your choice
  • 50% of the fundraising (£187.50) due to be raised 6 weeks prior to the challenge
  • The remaining fundraising is due no later than 4 weeks after the challenge
  • The charity pays a cost associated with the remaining balance of your place on the ride

Self funding - pay your own costs

  • Pay the remaining balance when signing up & save £20! - so you pay £150 + Registration Fee (total cost = £249)
  • OR pay final balance 4 weeks prior to the event - £170 (total cost = £269 inc.Registration Fee)
Optional Extras
The optional extra makes your London to Land's End 24 challenge as easy as possible - but leaves you the flexibility to make your own return home arrangements. Return bike transfer is included in the package, and our good value return coach service will mean you and you will arrive back in London to meet your bike!
  • Return Coach to central London (on Sunday early afternoon 15th June) - £39

Event Website

HQ/Start Address
Address Line 1 Richmond
Address Line 2 SW London,
Town Greater London
County Greater London
Postcode N7 9DP
Event Facilities
Food & Drink (Pre/Post Event) Food & Drink (Pre/Post Event)

Support for Participants
Route card with emergency contact details Route card with emergency contact details
SAG wagon following laster rider(s) SAG wagon following laster rider(s)

Organiser Details
Name Action Challenge
Email Email Hidden
Phone 0207 609 6695
Address Line 1 Action challenge
Address Line 2 United House
Town London
County Greater London
Postcode N7 9DP

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